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Why Samsung TV

All TVs

Only on Samsung TV

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Sparkling particles come out of a Samsung TV. A new era of Samsung AI TV. Circles containing Samsung Tizen OS and AI Processor loop around an NQ8 AI Gen3 Processor icon before combining. NQ8 AI Gen3 Processor chip is shown along with various entertainment options that can be accessed through Samsung Tizen OS. With our AI processor and Samsung Tizen OS combined, Samsung TVs provide features such as Endless Content, Samsung Knox Security, SmartThings, AI Upscales Life and Sustainability & Accessibility. A top view of a slim Samsung TV. A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV. Sparkling particles come out of a Samsung TV. A new era of Samsung AI TV. Circles containing Samsung Tizen OS and AI Processor loop around an NQ8 AI Gen3 Processor icon before combining. NQ8 AI Gen3 Processor chip is shown along with various entertainment options that can be accessed through Samsung Tizen OS. With our AI processor and Samsung Tizen OS combined, Samsung TVs provide features such as Endless Content, Samsung Knox Security, SmartThings, AI Upscales Life and Sustainability & Accessibility. A top view of a slim Samsung TV. A front view of a Samsung TV that displays colorful graphics. Only on Samsung TV.
Explore the unique features that make Samsung TVs a special experience. With cutting-edge technology like our advanced AI processor and Samsung Tizen OS, you can enjoy powerful AI upscaling, smart home connectivity and endless entertainment.

*NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
‡Source Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.

AI Upscaling†

Upscale every moment with the power of AI in your TV

Revisit your favorites in a new resolution

8K AI Upscaling Pro1

Neo QLED 8K breathes new life into classic shows, movies and games with Al Upscaling. Embedded Al neural networks enhance scenes as you watch, transforming lower resolution content into hyper-clear 8K resolution.

AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity. AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.
  • *NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

Sharpens and smooths motion of object and text

AI Motion Enhancer Pro2

Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.

  • * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • * Viewing experience may vary according to types of content and format.
  • * AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

Focus on the voices that tell the story

Active Voice Amplifier Pro3

Active Voice Amplifier Pro isolates dialogue from background sounds both within the scene and within your room, ensuring you catch more lines with enhanced clarity.

When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen. When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen. Samsung NQ8 AI Gen3 Processor logo is on the bottom right of the screen.

Optimizes your picture settings to the genre

AI Customization Mode

Our NQ AI Processor automatically detects the type of content (Sports Event/ Movies/ General) being displayed, and auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.

  • *Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.
  • *This feature can be activated by changing the setting to "AI Customization" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization. The default setting of Adaptive Picture is "Optimized".

Samsung
AI TV Innovations

  • AI Picture
    Real Depth Enhancer Pro4
    Real Depth Enhancer Pro4

    Real Depth Enhancer Pro detects areas where a person’s eye would typically focus and enhances its depth expression accordingly. It precisely optimizes numerous blocks of mini LEDs and increases foreground contrast.

    * Real Depth Enhancer Pro is available with 2024 Neo QLED QN900D/QN800D/QN95D/QN90D.

    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

    Samsung's NQ8 AI Gen3 Processor works behind layers of the TV screen to optimize the depth expression of underwater seals so realistically, they pop off the screen
  • AI Upscaling1
    AI Upscaling1

    See lower resolution games, shows and movies beautifully upscaled into 8K. Hundreds of built-in neural networks improve your picture quality on the fly to produce a hyper-clear 8K picture.

    • * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
    A side-by-side comparison of a scene. One side shows the original scene while the other side shows a more clear and detailed picture created by AI Upscaling with Samsung's NQ8 AI Gen3 Processor.
  • AI Motion Enhancer Pro2
    AI Motion Enhancer Pro2

    Smoothly track hard-to-see movements, text, objects, and details to keep up with the game like never before.

    • * Viewing experience may vary according to types of content and format.
    • * AI Motion Enhancer Pro does not apply to PC connection and Game Mode.
    Without AI Motion Enhancer Pro, the text and ball in a scene of a soccer match is blurry. With AI Motion Enhancer Pro, it is clear. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Sound
    Adaptive Sound Pro5
    Adaptive Sound Pro5

    Adaptive Sound Pro uses AI to optimize your audio based on both the setup of your room and the content on screen, resulting in impressively clear, balanced sound.

    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

    Soundwaves above various scenes change in shape as the TV sound adapts to the dialogue, soccer game and wind chime sounds being displayed. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Object Tracking Sound6
    Object Tracking Sound6

    AI helps track and boost sound as objects and people move across the screen, allowing you to escape deeper into your favorite content.

    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

    OTS tracks and plays sound according to the movement of a racecar on the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • Active Voice Amplifier Pro3
    Active Voice Amplifier Pro3

    AI technology analyzes audio to distinguish voices from background sounds, both within the scene and within your room, so you can hear dialogue clearly even in distracting environments.

    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

    When Active Voice Amplifier Pro is turned On, the sound waves of a man's dialogue are bigger and project farther off the screen than the background sounds in the scene and the noise of a robot vacuum cleaner in the room. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Optimization
    AI Auto Game Mode7
    AI Auto Game Mode7

    Escape the hassle of pre-game setup. Our 8K TVs intelligently analyze the type of console game you’re playing and automatically adjust your settings accordingly.

    • * Availability may vary according to game content and format.
    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the center as RPG and automatically optimizes the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync.
  • AI Energy Mode8
    AI Energy Mode8

    AI Energy Mode analyzes both your surrounding light environment and the content on screen to adjust brightness levels and help reduce overall energy consumption.

    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

    Samsung TV with AI Energy Mode on uses adaptive brightness to lower the lighting levels and decrease the energy usage of the screen. Samsung NQ8 AI Gen3 Processor logo is displayed on the bottom right of the corner.
  • AI Customization Mode
    AI Customization Mode

    Our NQ AI Processor automatically detects the type of content (Sports Event/ Movies/ General) being displayed, and auto-adjusts the picture settings to your preferences. With AI-based content recognition, you no longer have to tweak the settings every time you watch something new.

    *Certain third party streaming/VOD services may be limited in the use of this feature according to their policies.

    *This feature can be activated by changing the setting to "AI Customization" in the TV Menu > General & Privacy > Intelligent Mode Settings > Adaptive Picture > AI Customization. The default setting of Adaptive Picture is "Optimized".

    Samsung NQ8 AI Gen3 Processor detects a scene of a man and a woman on a motorcycle and optimizes the picture quality according to genre.

Samsung Knox Security9

A unified safeguard for your privacy

Keep your pin codes, passwords and other private data all in one place. Layers of software and hardware protect your TV from unauthorized activity.

Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox! Simulated for demonstration purpose. Limited to certain pin codes or passwords. Animated character G-nusmas selects its profile on Samsung TV and enters its PIN number. Your passwords and data? No worries!! They are protected by multi-layered security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. TV with Knox Security logo is connected to devices like the refrigerator, robot vacuum, oven, air conditioner and washer to show smart home security. Supports data protection and encryption only when devices are connected to Samsung TV via SmartThings. Phishing site blocker protects your login info. Samsung Knox Security is active throughout the day and regularly updated. Security software update is guaranteed for at least three years from product launch. Latest software update is required. Samsung TVs are protected by Samsung Knox!
  • * Security update is provided for three years or more from product launch.
  • * Latest software update is required.

Connectivity△

Do the SmartThings!

Seamlessly Connect your smart devices with your TV

Built-in SmartThings Hub

Set up your smart home from the comfort of your screen. With a built-in SmartThings hub, you can use Samsung TV to connect compatible smart devices, even those requiring Matter compatibility, so there's no need to purchase a separate smart hub.

Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze. Samsung TV is connected to various home appliances in the room through a series of lines, making the home smarter. The TV is connected to a robot vacuum, lights, air purifier, smart oven, washer, dryer and fridge for convenient control through Samsung SmartThings. Compatible with Matter. The TV plays a scene of people biking outdoors, while the washer completes a spin cycle. The washer sends a signal to the TV, causing a notification to pop up on screen. It reads Cycle complete for Washer and asks if the user wants to Close the notification or be alerted later with a 30 min snooze.
  • * Zigbee/Thread built-in feature is supported on Q60 and later models.
  • * Dongle support is available on DU8000/7000 models.

Workout Tracker

Take your home workout sessions to the next level

360 Audio Mode

Experience spatial 3D sound with Galaxy Buds

Quick Remote

Access Samsung TV features from your mobile phone.

3D Map View

Check all your smart devices in just one glance

Endless Content†††

Ready to upscale your entertainment

Access 2,700+ free channels including
Samsung TV Plus premium channels

Endless Free Content

Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!

An array of panels with different streaming options are on display. The view suddenly zooms through the panels to arrive at the words Endless Free Content. The words Samsung Tizen OS appear in a colorful stylized format, followed by various video scenes blinking on the word Tizen. Then the words Endless Free Content appear once more. Finally, the words Upscale Your Entertainment appear on screen along with various screens with scenes from different shows and movies, accompanied by words like drama, music and movie. An array of panels with different streaming options are on display. The view suddenly zooms through the panels to arrive at the words Endless Free Content. The words Samsung Tizen OS appear in a colorful stylized format, followed by various video scenes blinking on the word Tizen. Then the words Endless Free Content appear once more. Finally, the words Upscale Your Entertainment appear on screen along with various screens with scenes from different shows and movies, accompanied by words like drama, music and movie.
  • * Channel number including channels provided by Samsung TV Plus and third-party apps counts are current as of May, 2024 for each country.
  • * Channels vary by country and are subject to change without notifications.
  • * Requires Samsung account.
  • * Downloading apps, signing up, and logging in may be required to access channels provided by third-parties.

The best of TV. All for free

Samsung TV Plus

Access over 300 premium TV channels, ranging from sports and news to entertainment, lifestyle and cooking - all for free. No need to pay for a subscription or set up anything extra. Just switch on your Samsung TV, and it's already there.

A TV on the wall displays the Samsung TV Plus platform with various entertainment options. A TV on the wall displays the Samsung TV Plus platform with various entertainment options.
  • * Ads may appear on Samsung TV Plus.
  • * Available for free on Samsung Smart TVs since 2016.
  • * Certain regions only.
  • * Channels may vary by country and are subject to change without notifications.
  • * Requires Samsung account.

Discover and play more games, all in one place

Gaming Hub10

Make Gaming Hub your one-stop gateway to over 3,000 console games, standalone apps and cloud games from XBOX, NVIDIA GeForce Now and more. Just connect a controller to play without a console. Gaming Hub even recommends games based on what you play, so you can find new favorites easily and quickly.

  • * High speed internet connection, additional gaming service subscriptions and compatible controller required.
  • * Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available

People and planet

Big changes start with small steps

AI Energy Mode

Reduce energy consumption

SolarCell Remote

Supercharge your sustainability with SolarCell Remote

Relumino Mode

Make your entertainment more accessible, visually

Packaging

Reuse and recycle

Discover Samsung TVs

NEO QLED 8K

Our very best viewing experience

Learn more
See all Neo QLED 8K TVs

Neo QLED

True-to-life color and contrast

Learn more
See all Neo QLED TVs

OLED

Infinite blacks with self-lit display

Learn more
See all OLED TVs

Explore our diverse lineup of TVs

QLED 4K

Brilliant, long-lasting color

See all QLED TVs

Crystal UHD

Crystal colors and clarity

See all Crystal UHD TVs

The Frame

Your Art Gallery on TV

See more The Frame

The Serif

Unconditionally beautiful

See more The Serif

The Terrace

Outdoor Neo QLED

See more The Terrace
  • ‡Source Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
  • †AI Upscaling Utilizes AI-Based formulas.
  • †††High speed internet connection, additional gaming service subscriptions and compatible controller required.
  • △Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

  • 1AI Processor & AI Upscaling: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D. Utilizes AI-Based formulas.
  • 2AI Motion Enhancer Pro: Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode. AI Motion Enhancer Pro is only available with 2024 Neo QLED 8K QN900D.
  • 3Active Voice Amplifier Pro: Activation under the TV menu is required to enable Active Voice Amplifier Pro. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • 4Real Depth Enhancer Pro: Viewing experience may vary according to types of content and format. Real Depth Enhancer Pro is available with 2024 Neo QLED QN900D/QN800D/QN95D/QN90D. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • 5Adaptive Sound Pro: This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • 6Object Tracking Sound: Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D. QN90D 50" and 43" have Object Tracking Sound Lite.
  • 7AI Auto Game Mode: AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format. UI is subject to change without prior notice. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • 8AI Energy Mode: Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings based on internal test results may vary depending on content being displayed and surrounding brightness levels. NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • 9Samsung Knox Security: Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is provided for three years from product launch. Latest software update is required.
  • 10Gaming Hub: High speed internet connection, additional gaming service subscriptions and compatible controller required. *Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create).