Samsung Ads Privacy Notice
Effective Date: June 30, 2023
We at Samsung Electronics Co., Ltd., along with our subsidiaries and affiliates (collectively, “Samsung”) respect your concerns about privacy. This Privacy Notice applies to the information we collect through the Samsung Ads service (the “Service”).
The Service is designed to provide two kinds of advertisements: interest-based (“IBA”) or personalized ads (collectively, “Personalized Ads”) and non-interest based ads. Personalized Ads are those relevant to consumers based on their interest or online behaviors (such as viewing history or interactions with Samsung products, services and applications). Non-interest based ads or generic ads are those that are not based on any consumer interest or online behaviors. To learn more about IBA, please see the IBA Service Privacy Notice available on your Smart Hub device.
This Privacy Notice supplements, and should be read in conjunction with, the Samsung Privacy Policy, available at https://www.samsung.com/us/account/privacy-policy (“Samsung US Privacy Policy”), which provides additional information on Samsung’s privacy practices. In the event any portion of this Privacy Notice conflicts with the Samsung US Privacy Policy, the relevant provisions of this Privacy Notice will govern.
Information We Obtain
To provide Personalized Ads, we may obtain information about you in various ways. The types of personal information we may obtain include those listed in the Samsung US Privacy Policy as well as the following:
Information You Provide Directly
With your separate consent, we may obtain Samsung account information, such as your age, email, Samsung account ID, nickname, and password. You can learn more in the Marketing and Advertising of the Samsung account U.S. Privacy Notice, found here: https://account.samsung.com/membership/policy/privacy
Information We Obtain By Automated Means and Other Sources
• Device Information, including, but not limited to information such as hardware and software information, device identifiers, IP address, and device configurations and settings;
• Usage information, such as how, when and for how long you use your devices and services;
• Device viewing history, including information about the networks, channels, websites visited, games played and programs viewed on your Smart Hub devices and in applications. We obtain this information only if Viewing Information Services is enabled on your Smart Hub devices. When Viewing Information Services is activated, we may use automatic content recognition (ACR) and other technologies to capture this information; and
• Behavioral and demographic information about you or your devices, such as your generalized location and estimated age group. We may obtain this information from commercially-available sources (as permitted by law), such as our third-party service providers.
We also may collect other information about you, your devices and apps, and your use of the Service in ways that we describe to you at the time of collection or otherwise with your consent.
We may collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services.
How to Opt Out of Receiving Personalized Ads
You may opt out of receiving Personalized Ads from Samsung. If you opt out of receiving Personalized Ads, the Service will no longer use the information specified in this Privacy Notice to deliver Personalized Ads to you. Please note, however, that opting out of Personalized Ads may not prevent the delivery of all advertisements from Samsung, including tailored advertisements provided by other Samsung services. Please visit the settings menu on the applicable Samsung device or service for information on how to opt out of such advertisements. Further, turning off the Personalized Ads Service may not prevent the delivery of generic advertisements to your devices. You may also receive Personalized Ads from other Samsung devices, apps or services.
This section describes the ways in which you may opt out of receiving Personalized Ads from the Service through different Samsung devices:
• Samsung Mobile Device
You can opt out of receiving Personalized Ads from the Service by selecting the “Opt out of Ads Personalization” option on your Samsung mobile device at Settings > Google > Ads.
(If the operating system on your Samsung mobile device is version 5.2 or below, please open the Google Settings app and tap Ads to select the “Opt Out of Ads Personalization” option.)
• Smart Hub devices
Additionally, you can opt out of receiving Personalized Ads (called “Interest Based Advertisements(IBA)” on Smart Hub device) by visiting the Settings menu or by accessing the Privacy Choices app in the Smart Hub devices.
How to Reset your Advertising IDs
You can also reset your Advertising ID or PSID by selecting “Reset Advertising ID” or “Reset PSID” on the settings menu of your Samsung mobile device or Smart Hub devices.
• Samsung Mobile Device
You can reset your Advertising ID by tapping on “Reset Advertising ID” on your Samsung mobile device at Settings > Google > Ads.
(If the operating system on your Samsung mobile device is version 5.2 or below, please open the Google Settings app and tap Ads to select the "Reset Advertising ID" option.)
• Smart Hub devices
You can reset your PSID by selecting “Reset PSID” on your Smart Hub devices by visiting Terms & Privacy menu in settings menu.
If you reset the Advertising ID on your Samsung mobile device or the PSID on your Smart Hub devices, any data collected and associated with your previous Advertising ID or PSID will no longer be used by the Service to deliver Personalized Ads to you. Please note that if you reset your Advertising ID or PSID, it may take some time for our systems to update your information due to technical reasons. Please also note that resetting your Advertising ID or PSID will not stop the delivery of Personalized Ads to your Samsung mobile device or Smart Hub devices. To opt out of receiving Personalized Ads on your Samsung mobile device or Smart Hub devices, please adjust the settings on your device, as described in the “How to Opt Out of Receiving Personalized Ads” section of this Privacy Notice.
Information Sharing
As stated above, this Privacy Notice supplements the Samsung US Privacy Policy (available at https://account.samsung.com/membership/terms/privacypolicy), which describes our information sharing practices.
We may share the above personal information by allowing certain third parties (such as online advertising services) to collect your personal information via automated technologies and server-to-server connections to provide the Personalized Ads. This kind of sharing may be considered a “sale” under applicable state laws. Please see the below notices to state residents to see what options are available to you.
For California Residents
If you are a California consumer, for more information about your privacy rights, please see the section of the Samsung Privacy Policy called “California Consumer Privacy Statement” available at https://www.samsung.com/us/account/privacy-policy.
Notice to Colorado, Connecticut, Utah and Virginia Residents
If you are a Colorado, Connecticut, Utah or Virginia resident, for more information about privacy rights that may be available to you subject to applicable law, please see the section of the Samsung US Privacy Policy called “Your Rights and Choices,” available at https://account.samsung.com/membership/terms/privacypolicy.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices with respect to the Service. We will indicate at the top of this Privacy Notice when it was most recently updated.
