Supersize your entertainment with a 98” TV

In a living room setting, a TV is displayed hanging on the wall. The TV size gradually increases from 65, 75, 85 to 98 inches. The scene transitions to reveal a TV mounted in a dimly lit gaming room, where the screen features a gaming scene. The setting shifts again to a room full of exercise equipment, showcasing a 98 inch TV hanging on the wall. Finally, the scene transforms once more to depict a 98 inch TV on the wall within a living room-like environment. In a living room setting, a TV is displayed hanging on the wall. The TV size gradually increases from 65, 75, 85 to 98 inches. The scene transitions to reveal a TV mounted in a dimly lit gaming room, where the screen features a gaming scene. The setting shifts again to a room full of exercise equipment, showcasing a 98 inch TV hanging on the wall. Finally, the scene transforms once more to depict a 98 inch TV on the wall within a living room-like environment.
Behold the 98” Super Big TV. Watch your favourite shows, sports and movies on an ultra-immersive and cinematic 98” screen.

No regrets going big

What's more? 97% of consumers who bought a Super Big TV said they are highly satisfied with their purchase.

* Source: Internal TV Market & Consumer Analysis CMI Report, 2023

* Source: Internal TV Market & Consumer Analysis CMI Report, 2023

Why a 98 inch TV?

Because a 98 inch TV can elevate your entertainment. It caters to all your needs for immersive viewing.

Cinematic experience, at home

Supercharge your movie nights with a large screen that brings the captivating essence of a theatre right to your living room.

Feel like you’re in the stadium

Feel the energy of the stadium as you catch every detail in stunning clarity on your ultra-large 98” TV.

Game on the large screen

Experience bigger thrills on an expansive screen that captivates you in jaw-dropping detail, depth and realism - every time you play.

Why Samsung Super Big TV?

The No.1 TV brand for 17 consecutive years, Samsung is at the forefront of innovation.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.

*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia

AI Upscaling

Watch your favourite YouTube videos and streaming services in vivid 4K or 8K thanks to AI Upscaling. Learning scene-by-scene, the AI-powered Neural Quantum Processor automatically upscales the resolution to 4K or 8K picture quality, regardless of the source.

*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Thanks to the Samsung AI Neural Quantum Processor 4K chip in the 98 inch TV, a previously blurry cat sharpens into focus. Similarly, the chip clarifies a blurred astronaut scene, followed by an animation snippet featuring a deer and a man playing a guitar. The YouTube logo is on display in the bottom right-hand corner of the 98 inch TV. Thanks to the Samsung AI Neural Quantum Processor 4K chip in the 98 inch TV, a previously blurry cat sharpens into focus. Similarly, the chip clarifies a blurred astronaut scene, followed by an animation snippet featuring a deer and a man playing a guitar. The YouTube logo is on display in the bottom right-hand corner of the 98 inch TV.
  • * Viewing experience may vary according to types of content and format.
  • * Upscaling may not apply to PC connection and Game Mode.

Super Big TVs
Picture Enhancer

Using AI and 20 neural networks, our most intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.

*Upscaling may not apply to PC connection and Game Mode.

A crisp nature scene displayed on a 50 inch TV loses clarity when enlarged on a 98 inch TV. However, with the AI Neural Quantum Processor 4K chip's advancements in black expression, sharpness enhancement, and noise reduction, the once blurry scene transforms into a vivid and clear focal point on the 98 inch TV. A crisp nature scene displayed on a 50 inch TV loses clarity when enlarged on a 98 inch TV. However, with the AI Neural Quantum Processor 4K chip's advancements in black expression, sharpness enhancement, and noise reduction, the once blurry scene transforms into a vivid and clear focal point on the 98 inch TV.

* Viewing experience may vary according to types of content and format.

SuperSlim design

Thoughtfully crafted with a slim profile to bring you a breath-taking design and an extraordinary viewing experience.

Samsung's 98 inch Supersize TV is mounted on a previously empty wall, instantly enhancing the living room's aesthetic appeal. Samsung's 98 inch Supersize TV is mounted on a previously empty wall, instantly enhancing the living room's aesthetic appeal.

Dolby Atmos®

Enjoy a next-level sound experience with Dolby Atmos. It offers a truly immersive sound experience that envelops you from all angles, providing exceptional depth, clarity, and a theatre-like atmosphere.

The tumultuous scene of a ship battling the sea amidst thunderstorms is showcased in a cinema. The very same scene is on display on Samsung's 98 inch Supersize TV within the living room, accompanied by cinematic sound facilitated by Dolby Atmos. The Dolby Atmos logo is prominently displayed in the lower right-hand corner of the 98 inch TV. The tumultuous scene of a ship battling the sea amidst thunderstorms is showcased in a cinema. The very same scene is on display on Samsung's 98 inch Supersize TV within the living room, accompanied by cinematic sound facilitated by Dolby Atmos. The Dolby Atmos logo is prominently displayed in the lower right-hand corner of the 98 inch TV.

Recommended viewing distance for 98" TV

Ideal distance for 98" TV is just 3 meters

Recommended viewing distance for 98\" TV Video Recommended viewing distance for 98\" TV Video

Supersize your
entertainment

Experience the 98 inch TV in your space.

A person is holding a smartphone displaying Samsung's 98 inch Supersize TV on its screen, demonstrating the availability for exploration through AR. A person is holding a smartphone displaying Samsung's 98 inch Supersize TV on its screen, demonstrating the availability for exploration through AR.

Choose your Super Big TVs

  • Category

  • Resolution

  • QLED
  • 4K (3840 * 2160)
  • Neo QLED
  • 4K (3840 * 2160)
  • Lifestyle TV
  • 4K (3840 * 2160)
  • QLED
  • 4K (3840 * 2160)

Premium Delivery & Installation for 98” TVs

Enjoy next day delivery, installation and wall mounting for your 98” TV. Simply follow the instructions below.

FAQs

  • What services are included in the installation?

    The following services are included as standard:

    DELIVERY AND MOUNT ON TV STAND

    · Unpacking of your TV
    · Setting TV up on its stand in a room of your choice
    · Connection of TV and up to two peripherals (e.g. Sky box, games console etc.)


    DELIVERY, SET-UP AND WALL MOUNT

    · Unpacking of your TV
    · Mount your TV on the wall in a room of your choice
    · Connection of TV and up to two peripherals (e.g. Sky box, games console etc.)


    The following additional services can be purchased on the day from our installation partner:

    · Wall mounts (large and small available)
    · Cable concealment (no trunking included)
  • Due to the size of the 98” TV, there may be specific challenges to overcome to enable a successful installation, so we need to check access points and corridor widths etc. to ensure we can carry out an installation without damaging your home or your new TV. This survey can be carried out over a video call, if you would prefer.

*Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDM