The Frame

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Your Art Gallery on TV

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The Frame from Samsung displays a beautiful painting of roses in various shades of pink, yellow and green. The Frame from Samsung displays a beautiful painting of roses in various shades of pink, yellow and green.
The Frame from Samsung displays a beautiful painting of roses in various shades of pink, yellow and green.

The Frame is an art TV that does more than just beautifully display what's on screen – it also lets you express yourself creatively, with a wide range of options for TV styling and artwork display.

What makes The Frame a masterpiece TV

Customisable Design

Style your TV with a coloured customisable bezel and other accessories

*Customisable bezels each sold separately.
A woman stares at The Frame as it displays a painting of a young boy in a hat. A woman stares at The Frame as it displays a painting of a young boy in a hat.

Art Store

Access over 3,000 works of art to display on your TV

*Separate Art Store subscription and Samsung Account required to access full selection of artwork.
*Art pieces in the Art Store are subject to change without prior notice.
A woman stares at The Frame as it displays a painting of roses. A woman stares at The Frame as it displays a painting of roses.

Matte Display

A glare-free* view of your art with a screen that reduces glare

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces. A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces.

Design

Reflects your style, fits your space

Designed like a slim picture frame, The Frame blends beautifully into your room. It has a single near-invisible cable for all your connections, with other cables kept away with the One Connect Box, so it looks clean installed to your wall. For further harmony, you can add a customisable bezel in a colour that complements your space*.

*Customisable bezels each sold separately.

A wall-mounted The Frame blends in next to other smaller paintings. Close-ups on Slim Design and the One Connect Box. A wall-mounted The Frame blends in next to other smaller paintings. Close-ups on Slim Design and the One Connect Box.

Create your ideal TV in the virtual Design Studio

Design my own
The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room and Reset are visible. The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room and Reset are visible.
The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room and Reset are visible.

Art

Enhance your space with a beautiful work of art

Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store. From iconic masterpieces to modern designs, you’re bound to discover works you love. Plus, our energy-saving technology helps conserve power whilst you’re enjoying your art – and even turns off the screen when it detects you’re gone.

  • * Art Store subscription required to access full selection. Fees apply to subscription service.
  • * Art pieces in the Art Store are subject to change without prior notice.
  • * The Art Store may not be available in some countries.

A vast collection of art awaits you in the Artwork Library

Explore now
Many famous paintings are displayed in several columns. Many famous paintings are displayed in several columns.
Many famous paintings are displayed in several columns.

Matte Display

Looks so real, it feels like you're in a museum

Enjoy art like it's really meant to be seen, from rich colours to textured details. The Frame has a Matte Display that’s UL-certified to be Glare Free*, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.

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The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34, UL logo. PANTONE Validated ArtfulColor logo.
  • *Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
  • **The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
  • ***Customisable bezel sold separately.

Get The Frame and its accessories

The Frame

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Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customisable Bezel

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Different colour options for The Frame's outer bezel are displayed next to each other. Different colour options for The Frame's outer bezel are displayed next to each other.

Studio Stand

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The Auto-rotating Stand for Samsung TVs stands on the floor. The Auto-rotating Stand for Samsung TVs stands on the floor.