Celebrate Love with Samsung! Exclusive Valentine’s Day offers are live with up to 28% discount on Galaxy devices. Shop now and surprise your loved one!
Celebrate Love with Samsung! Exclusive Valentine’s Day offers are live with up to 28% discount on Galaxy devices. Shop now and surprise your loved one!
Buy now

Celebrate Love with Samsung! Exclusive Valentine’s Day offers are live with up to 28% discount on Galaxy devices. Shop now and surprise your loved one!

Buy now
Lifestyle TV
The Frame
The Freestyle
The Premiere

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

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Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 65" / 55"
  • Black
The Freestyle The Freestyle
The Freestyle
  • Portable Smart Projector
  • 30"~100"
  • White
The Premiere The Premiere
The Premiere
  • Private Home Cinema
  • Up to 120"
  • White

* For more information, please check the detail page of each product.

The Frame

Make your own TV

Designed to look like a slim picture frame, you can access over 1,600 pieces of world-renowned artworks on the Art Store and enjoy them with our new Matte Display.

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The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.

The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

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The Freestyle is on display. All Round Design, Instant Setup, Premium 360 Sound, Smart TV Experience are introduced as The Freestyle's Top 4 features.
The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.

The Premiere

Launch your private cinema in 4K

The Premiere brings theater-like quality entertainment to your home with the ultra-bright laser that expands up to 120 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

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Accessorize your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

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* TV and accessories sold separately.

Customizable Frame

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The Freestyle Skin and Cradle

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