The Frame

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Your Art Gallery on TV

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The Frame from Samsung displays a beautiful painting of roses in various shades of pink, yellow and green.
The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.

What makes The Frame a masterpiece TV

Customised Design

Style your TV with a coloured bezel and other accessories

* Customisable bezel frame sold separately.
* Supported Customisable bezel lineup may vary by country.
A woman stares at The Frame as it displays a painting of a young boy in a hat. A woman stares at The Frame as it displays a painting of a young boy in a hat.

Art Store

Access over 2,600 works of art to display on your TV

* Art Store subscription required to access full selection. Fees apply to subscription service.
* Art pieces in the Art Store are subject to change without prior notice.
* The Art Store may not be available in some countries.
A woman stares at The Frame as it displays a painting of roses. A woman stares at The Frame as it displays a painting of roses.

Matte Display

Enjoy a clear view of your art with a screen that reduces glare

A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces. A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces.

Design

Reflects your style, fits your space

Designed like a slim picture frame, The Frame blends beautifully into your room. It has a single invisible cable, with other lines kept away with the One Connect Box, so it looks clean installed to your wall. For further harmony, you can add an outer bezel in a colour that complements your space.

  • * Customisable bezel frame sold separately.
  • * Supported Customisable bezel lineup may vary by country.

Create your ideal TV in the virtual Design Studio

Design my own
The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customise your screen, Select bezel, Preview room and Reset are visible.

Art

Enhance your space with a beautiful work of art

Find stunning artwork to display from our 2,600+ piece collection in the Samsung Art Store. From iconic masterpieces to modern designs, you're bound to discover works you love.

  • * Art Store subscription required to access full selection. Fees apply to subscription service.
  • * Art pieces in the Art Store are subject to change without prior notice.
  • * The Art Store may not be available in some countries.

A vast collection of art awaits you in the Artwork Library

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Many famous paintings are displayed in several columns.

Matte Display

Looks so realistic, you may feel like you're in a museum

Enjoy art like it's really meant to be, from rich colours to textured details. The Frame has a matte display that’s UL-certified to be Glare Free, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.

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The Frame, which is turned off, reflects the light of a lamp hanging from the ceiling right next to it. The words Non Matte Display show below The Frame. Glare Free: Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34, UL logo. PANTONE Validated ArtfulColor logo.
  • * The above image is provided for the purpose of conveying the product concept, and the actual product may differ.
  • * Verified as Glare-Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732.

Get The Frame and its accessories

The Frame

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Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customisable Bezel

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Different colour options for The Frame's outer bezel are displayed next to each other. Different colour options for The Frame's outer bezel are displayed next to each other.

Auto-rotating Stand

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The Auto-rotating Stand for Samsung TVs stands on the floor. The Auto-rotating Stand for Samsung TVs stands on the floor.