Your Art Gallery on TV
* Customisable frames sold separately. Cable not shown.
What makes The Frame a masterpiece TV
Customised Design
Style your TV with a customisable frame and other accessories
Art Store
Access over 2,600 works of art to display on your TV
Matte Display
Enjoy a clear view of your art with a screen that reduces glare
Design
Reflects your style, fits your space
Designed like a slim picture frame, The Frame blends beautifully into your room. It has a single invisible cable, with other lines kept away with the One Connect Box, so it looks clean installed to your wall. For further harmony, you can add an outer bezel in a color that complements your space.
* Customisable frames sold separately. Cable not shown.
Create your ideal TV in the virtual Design Studio
Art
Enhance your space with a beautiful work of art
Find stunning artwork to display from our 2,600+ piece collection in the Samsung Art Store*. From iconic masterpieces to modern designs, you're bound to discover works you love. Plus, our AI Energy mode feature** even turns off the screen when it detects you're gone.
A vast collection of art awaits you in the Artwork Library
- * Stream complimentary curated art or additional artworks available for purchase or via subscription. Internet connection required. Customisable Frames sold separately.
- ** The SmartThings app is required to utilise AI Energy Mode. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. AI Energy Mode automatically detects and analyses surrounding light levels and usae to adjust the brightness if required. Does not support Game Mode, Intelligent Mode, Art Mode, Screen Mirroring, Ambient Mode or Retail Mode. Energy savings are based on internal test results and may vary depending on content being displayed and surrounding brightness levels.
Anti Glare Matte Display
Looks so real, it feels like you're in a museum
Enjoy art like it's really meant to be, from rich colours to textured details. The Frame has a matte display that’s UL-certified to be Glare Free*, so the picture looks clear even in bright light. It’s also certified by PANTONE for breathtaking 100% colour volume**, so you can see diverse hues in all their original glory.
- * Some glare may still be present depending on the location of installation. Picture quality will vary depending on room conditions and lighting. Image simulated for illustrative purposes. The Frame 2024 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V166045 – expiration: 31/12/24.
- ** Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party.
Get The Frame and its accessories
The Frame
Customisable Bezel
Auto-rotating Stand
